CROSS-CULTURAL MANAGEMENT AND ORGANISATIONAL PERFORMANCE OF MULTINATIONAL CORPORATIONS IN NIGERIA

Dr P.O. Igudia; B.E. Ikharebha

doi:10.5281/zenodo.14720634

CROSS-CULTURAL MANAGEMENT AND ORGANISATIONAL PERFORMANCE OF MULTINATIONAL CORPORATIONS IN NIGERIA

Authors

Dr P.O. Igudia Department of Business Administration, Faculty of Management Sciences, Ambrose Alli University, Ekpoma. https://orcid.org/0009-0000-8721-1457
B.E. Ikharebha Department of Business Administration, Faculty of Management Sciences, Ambrose Alli University, Ekpoma. https://orcid.org/0009-0000-8721-1457

DOI:

https://doi.org/10.5281/zenodo.14720634

Abstract

This study explores the relationship between cross-cultural management practices and organisational
performance in multinational corporations (MNCs), with a particular focus on the impact of leadership,
communication, service quality, and competitiveness as proxies. Using a descriptive research design, data were
collected from 258 employees across various MNCs using a structured questionnaire, which was analyzed using
descriptive statistics and correlation analysis. The sample size was determined using the Taro Yamane formula,
resulting in 157 respondents. Descriptive statistics revealed positive mean ratings for cross-cultural leadership
(M = 3.92), cross-cultural communication (M = 4.05), service quality (M = 4.10), competitiveness (M = 3.85),
and organizational performance (M = 3.95). Correlation analysis indicated significant positive relationships
among all variables at the 1% significance level. Specifically, cross-cultural leadership showed a strong
correlation with organizational performance (r = 0.70), and service quality was highly correlated with both
cross-cultural communication (r = 0.75) and competitiveness (r = 0.80). These findings suggest that ef ective
cross-cultural leadership and communication practices are crucial in enhancing organizational performance,
service quality, and competitiveness within MNCs. The study highlights the importance of culturally adaptive
leadership styles and communication strategies to foster an inclusive work environment, improve team dynamics,
and ultimately boost business outcomes. It also emphasizes that MNCs that align their management practices with
local cultural expectations tend to improve their competitiveness and sustain a strong market position. This
research contributes valuable insights into the role of cross-cultural management in achieving organizational
success in globalized markets.

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2025-01-22

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Dr P.O. Igudia, & B.E. Ikharebha. (2025). CROSS-CULTURAL MANAGEMENT AND ORGANISATIONAL PERFORMANCE OF MULTINATIONAL CORPORATIONS IN NIGERIA. GVU Journal of Management and Social Sciences, 9(2), 200–212. https://doi.org/10.5281/zenodo.14720634

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CROSS-CULTURAL MANAGEMENT AND ORGANISATIONAL PERFORMANCE OF MULTINATIONAL CORPORATIONS IN NIGERIA

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