Media Assessment of Cashew Farming, Processing and Marketing for Sustainable Development in Kogi  East, Kogi State, Nigeria

Jibrin Umar Omachi; Adejoh Monday

doi:10.5281/zenodo.14712985

Media Assessment of Cashew Farming, Processing and Marketing for Sustainable Development in Kogi East, Kogi State, Nigeria

Authors

Jibrin Umar Omachi Department of Mass Communication, Glorious Vision University Ogwa, Edo State, Nigeria. https://orcid.org/0009-0000-8721-1457
Adejoh Monday Department of Mass Communication, Achievers University Owo, Ondo State https://orcid.org/0009-0000-8721-1457

DOI:

https://doi.org/10.5281/zenodo.14712985

Keywords:

Media assessment, cashew farming, processing and marketing, sustainable development, agriculture extension workers, Kogi East

Abstract

The study investigated “Media Assessment of Cashew Farming, Processing and Marketing for Sustainable Development in Kogi East, Kogi State, Nigeria.” The objectives were to; examine the level of media coverage of cashew farming, processing and marketing for sustainable development in Kogi East, investigate the channels of information on cashew farming, processing and marketing for sustainable development among cashew farmers in Kogi East, and determine the effectiveness of the study on the media assessment of cashew farming, processing and marketing for sustainable development in Kogi East, Kogi State, Nigeria. It adopted the Diffusion of Innovation and Knowledge Gap media Theories. It adopted mixed methods (quantitative and qualitative) using a structured questionnaire and in-depth interviews as research instruments. A random sampling of 200 respondents among the farmers from the 7-cashew farming local governments was done by the researchers. The 2 chairmen of the Cashew Value Chain were interviewed. It found that; 57% of the respondents indicated that the media coverage of cashew farming, processing and marketing for sustainable development in Kogi East was not impressive, that 54% of the respondents agreed that they got agricultural information from their fellow farmers, and finally, 59% of the respondents agreed that the study of media assessment of cashew farming, processing and marketing for sustainable development in Kogi East was highly effective. The interviews indicated affirmative responses from the questionnaire. It concluded that the media assessment of cashew farming, processing and marketing for sustainable development in Kogi East was a disservice to the farmers in the zone. It is recommended that journalists in the Agriculture Extension Workers should do more of their media coverage of cashew farming activities.

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Published

2025-01-22

How to Cite

Jibrin Umar Omachi, & Adejoh Monday. (2025). Media Assessment of Cashew Farming, Processing and Marketing for Sustainable Development in Kogi East, Kogi State, Nigeria. GVU Journal of Management and Social Sciences, 9(2), 12–21. https://doi.org/10.5281/zenodo.14712985

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Issue

Vol. 9 No. 2 (2024): GVU Journal of Management and Social Sciences

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Articles

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This work is licensed under a Creative Commons Attribution 4.0 International License.

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